Joel was always fascinated by anything with wheels – bikes, skateboards, cars – he had a lifelong interest.
He frequently rode to a friend's house on his bike, and he enjoyed repairing and constructing bikes in his backyard.
For nearly two decades, he operated a tiling business, all the while expanding his knowledge of bikes and indulging in numerous bike rides in his free time.
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His passion for bikes led him to work at the Cog Bike Shop located on the Warby Trail in Warburton. With a desire for a new environment and career, and his children's love for bikes and scooters, Joel decided to chase his dream of owning a bike shop. The chance to buy the Cog Bike Shop in Warburton turned his dream into reality.
As the Warburton shop flourished, it was time to grow. Joel wanted to share his passion and expertise with his community in Monbulk, which became the location for the new shop and the expansion of Cog Bikes.
Joel is committed to offering the best service possible to all his customers, whether it's bike hire, repairs, servicing, building bikes, buying a new bike, scooter, skateboard, or accessories for existing equipment.
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